MM20 - Zach Stoner: Copywriter at Vaynermedia

MM20 - Zach Stoner: Copywriter at Vaynermedia

It's clear that Zach is passionate about two things: sports and copywriting. When he was in college he realized that he wouldn't make it as a professional soccer player so he decided to focus his attention on journalism. The road to getting his journalism degree wasn't always easy but in the end he persisted and found his true calling: copywriting. 

Zach now works for VaynerMedia, Gary Vaynerchuk's digital ad agency. As a copywriter, he creates marketing pieces based on core insights about clients' brands and their target audience. His quest for acquiring knowledge and his thirst for challenging projects enables him to get continuously get better at his craft.

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MM17 - Johnny Russo: E-commerce & Digital Marketing Associate Vice-President at Mark's

MM17 - Johnny Russo: E-commerce & Digital Marketing Associate Vice-President at Mark's

Johnny Russo is a self-taught digital expert. He graduated from Concordia University in 2003 with a degree in journalism but quickly realized that his true passion was for Marketing. After working for major Canadian retailers such as Mexx, Buffalo, and Bentley, he now takes care of Mark's' (L'Équipeur in Quebec) e-commerce and digital marketing strategy. 

Johnny's passion for learning and continuously improving is quite evident. His approach to marketing is strongly driven by understanding consumer behaviour and challenging the status quo. Whether it's reading books authored by other Marketing experts or experimenting with innovative digital strategies, he is always working on improving his skills. 

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