MM27 - Lucky Loush: Youtuber and Founder of the Lucky Gang

MM27 - Lucky Loush: Youtuber and Founder of the Lucky Gang

Ali's goal has always been to promote Lebanese culture. As a Lebanese Canadian, he feels that traditional media companies have a tendency to shine a negative light on the community that he holds so close to his heart. After trying different content creation approaches, he found his niche in reacting to Arabic music videos.

At the time of recording this podcast episode, Lucky Loush had about 1,000 YouTube subscribers . It took him over a year to reach this goal but his patience and perseverance is finally paying off. As of July 2018, he surpassed the 20,000 subscriber mark.

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MM21 - Nick Messina: Sicilianu Di Montreal

MM21 - Nick Messina: Sicilianu Di Montreal

Nick was born and raised in Montreal by two proud Sicilian parents. His heritage has always played a big role in shaping his life and he is determined to keep his family traditions alive. In 2015, he began posting on Instagram regularly and started to build an audience. He eventually decided to take on a new persona: Sicilianu Di Montreal.

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MM18 - Dez Price: Co-Founder at BN3TH Apparel (Formely MyPakage Apparel)

MM18 - Dez Price: Co-Founder at BN3TH Apparel (Formely MyPakage Apparel)

Dez Price is a passionate entrepreneur, snowboarder, and skateboarder. It shouldn't come as a surprise that his career path has always revolved around the sports industry. In 2010 he co-founded the apparel brand MyPakage in order to bring top of the line men's underwear to an underserved market.

Why underwear you might ask? He noticed trends were shifting and that men were now paying more attention to what they wear beneath their clothing. He saw the opportunity to introduce innovations to an industry that hadn't really changed since the mid 90s.

MyPakage Apparel rebranded as BN3TH Apparel in February 2018. The company has grown tremendously since it's inception and Dez is keen on expanding his product offering. The current rebranding strategy will play a pivotal role in enabling the future growth of his company.

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MM13 - Sabrina Prioletta: Brand Strategist at Siva Marketing

MM13 - Sabrina Prioletta: Brand Strategist at Siva Marketing

Sabrina is a fellow storyteller. She believes that entrepreneurs should show their true colours and align their branding accordingly. This allows consumers to identify with a brand and connect with it on a whole new level. In other words, a brand's story needs to become the soul of the business.

After working for large brands like Adidas and Molson, she decided to start her own business. Her original idea was to create an Italian ice cream shop but quickly realized that her true passion was and still remained Marketing. She founded the consulting firm Siva Marketing in 2012 and has been helping businesses with their branding ever since. 

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