MM43 - Brian Astl : President at Lind Equipment

MM43 - Brian Astl : President at Lind Equipment

Brian is the president of Lind Equipment: a leader in portable electrical equipment designed for the toughest workplaces. He decided to join Lind in 2007 upon having completed his MBA at Harvard Business School. Given his talent for strategic business development, he searched for an established company that he could elevate to new heights. Lind was a perfect fit since it was a well positioned player in a growing market.

Brian started at Lind Equipment with very little category knowledge. That being said, he relied on his experience in building solid strategies to create a plan that would ensure long-term growth. He understood his company’s core companies and laid out a differentiation strategy that would focus on creating innovative products for the heavy industrial, construction, mining, and military industries.

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