Podcasts are great because they allow you to listen to what you want, when you want. We find ourselves downloading new podcasts every Sunday so that we can listen to them during the week. They make the long Montreal traffic jams bearable by helping us expand our knowledge on various topics. Don't get us wrong, radio stations like CJAD and Virgin are still very entertaining. The difference is that podcasts allow you get to choose exactly the type of content you want to consume. The control is now in the hands of the consumer and the radio experience can be tailored to a whole new level.
Thinking that this would be a casual activity during our downtime, we starting listening to multiple podcasts with different themes and unique hosts. Casual activity ... At one point it got out of hand and we became addicted! Consider this a warning, once you find a handful of podcasts that resonate strongly with you, you may find yourself getting lost in the experience :).
With no further delay, here is a list of 3 podcasts that really got the Marketeers started on their storytelling journey. Each podcast is different in it's own way so the order has no real importance. By listening to these shows, you will experience distinct interview and content styles. Ultimately, we find that the most successful podcasters tap into their own unique personalities which allows them to build a truly loyal following.
Quick side note: If you're worried about going over your monthly data usage cap (which we hear often) simply download the podcasts you're interested in when you're on Wi-Fi. Soundcloud, Castbox, and iTunes are some of the more popular apps that allow this.
Nobody sells Gary Vaynerchuk better than GaryVee himself. Check out his website and you'll find a variety of ways to watch, listen, or read about his adventures. As a New Jersey immigrant from Belarus, he invites his followers to join him on his passionate journey to buy the New York Jets. The GaryVee experience is a story in itself. He may sound like a life coach at times but his advice is solid and hits home for many listeners. He routinely has guests sharing their story on his show and frequently invites his audience to get involved by having them call-in or send their questions through social media platforms.
How do you get started? There are so many ways to interact with Gary. He posts his content on so many marketing mediums and tailors the content accordingly (fyi - everyone should be doing this). Although we prefer listening to his podcasts, just search his name on the platform you enjoy using the most and you'll find him.
The Joe Rogan Experience podcast is a long-form conversation hosted by comedian, UFC colour commentator, and actor Joe Rogan. His guests include actors, artists, authors, comedians, fighters, musicians, and more. Compared to GaryVee, where you have a common theme among many posts, Joe Rogan offers a unique experience with every guest he interviews. Whether you like listening to Neil deGrasse Tyson talk about science or an MMA fighter discuss the challenges of conquering the cage, each episode is sure to entertain.
In addition to his podcast, fans can watch a live video stream of the show on Ustream or tune in on Sirius XM’s “The Virus” on Saturdays at 12 pm EST and Sundays at 5:00 AM and 6:00 PM EST. The podcasts are also posted on Joe Rogan's Youtube channel "PowerfulJRE".
NPR: How I Built This
How I Built This is a podcast about innovators, entrepreneurs, and idealists and the stories behind the movements they built. Each episode follows the journey of a founder of one of the world's best known companies and brands (e.g. Kate Spade, Lyft, Instagram, L.A. Reid). Listeners learn about stories of triumph, failure, and serendipity. The podcast is hosted by Guy Raz, who does a great job at digging deep and getting to the root of a story within 30-45 minutes. This show is truly becoming one of our favourites, and we are glad to say that we have gotten many of our friends, family, and coworkers hooked on it. Just in case you were wondering, it was Vince who convinced Matt to start listening to NPR. (Vince wanted to make sure everyone was aware of this fact)
Hope you enjoy the recommendations listed above! Comment below to share your favourite podcast. It might become our next favourite...