Sabrina is a fellow storyteller. She believes that entrepreneurs should show their true colours and align their branding accordingly. This allows consumers to identify with a brand and connect with it on a whole new level. In other words, a brand's story needs to become the soul of the business.
After working for large brands like Adidas and Molson, she decided to start her own business. Her original idea was to create an Italian ice cream shop but quickly realized that her true passion was and still remained Marketing. She founded the consulting firm Siva Marketing in 2012 and has been helping businesses with their branding ever since.